Conspicuous Media provides Internet Marketing Consulting services for companies and organizations looking to grow their business through the Internet by creating a dominating presence on the web. Our initial consulting process begins with an in-depth evaluation of your organization’s overall online marketing goals. We then develop a custom marketing plan tailored to the specific needs of your company.
Most successful web sites share three common elements: 1.) highly visible; 2.) they are well designed so that they are visually appealing, fast loading, and user friendly; and 3.) contain compelling content that encourages visitors to stay at the site and return frequently.
Our Internet marketing consultants will evaluate your site to determine which of these three elements are missing from your site and show you exactly what you need to do to meet your business objectives. While most businesses today have a web site, the vast majority of sites are virtually invisible on the Internet. Lack of visibility is the main problem most businesses have on the web. Some of the most common questions we hear is “What can I do to improve my search engine rankings?”, “How do I get to the 1st page of Google?” and “Why doesn’t my site come up in the search results?” Conspicuous Media has the answers to all those questions. There are only two ways for someone to find your web site online, assuming they don’t know your web site address. Either through a search engine like Google, Yahoo or MSN or through a web directory such as Superpages.com, the DMOZ directory, etc. We will take your web site where it needs to be in order to achieve online success. Conspicuous Media can help increase your exposure online to your desired target market through search engine optimization, pay per click management and directory submissions.
High visibility is not a guarantee for success on the web, it is simply step number one to increasing your business online. Just as important is the web site design of a site. Far too often we have seen web sites that have great exposure online fail to generate new business because of a web site design that is unattractive to a site visitor or simply difficult to navigate through. A web site design must capture the attention of a visitor in order to keep them on your site long enough to read the content of your site. Our Internet marketing consultants can evaluate your site’s visual appeal, site structure, and overall marketing message. If your site has high visibility but poor design, you’re cheating yourself out of the opportunity you have to convert a visitor into a client. Having good exposure and an attractive design are two of the three elements your site needs to achieve success online. The third component is the content of a web site.
A web site’s content is often overlooked in its importance of how successful a web site can be. Does your site have a call to action? Is it written in a manner that will capture the attention of your target market? Does your site give answers that visitors to your site will ask? Our consultants will give you the guidance you need to make sure your web site meets its goals and objectives.